In a market long dominated by incremental upgrades and cautious consumer spending, Q1 2025 just delivered a jolt of clarity — and a subtle warning. Apple, against all odds and a turbulent China, reclaimed the crown. The base iPhone 16 — not the Pro, not the Max — is now the bestselling smartphone globally, a milestone Apple hasn’t touched since Q1 2023, according to the latest report by Counterpoint Research.
